Jason Zada
Founder and Chief Creative Officer
Jason Zada is an Emmy Award–winning director and founder of Secret Level, a premium AI-native entertainment studio. He is known for pioneering interactive and technology-driven storytelling, including Take This Lollipop (Daytime Emmy winner) and the cultural phenomenon Elf Yourself. Jason's work spans film, television, music, and global brand campaigns, and he has spoken extensively about the future of storytelling and production at events including TED, CES, Sundance, SXSW, Cannes, Television Academy, and industry forums around the world. Through Secret Level, he continues to push the boundaries of cinematic craft, hybrid production, and AI-driven storytelling at scale.